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Please familiarize yourself with the pre-reads and though-starters for each of the topics of the Global Marketing Council, on June 8th.
Integrated Commercial Excellence & The HEINEKEN Way
Responsible Marketing Code
Future of Creative Partnerships
RFI Analysis and Results
New Brief Template
Better Briefs session – EU
New Brand in a Bottle
Zagg concept and BIAB
JTBD Booklet DRAFT
HCW22 + Commerce Awards + SD MD Events
Agency Performance Evaluation results
Creative Chemistry Meeting
Brief to Shortlist agencies
